In 2021, I traded in my 2016 JK for a fully loaded JT Rubicon. The sticker price on the JT Rubicon was over $58K, and the dealer’s no-haggle price was around $53K. Recently, while at the dealer with my wife’s fully loaded JT Sport S for a PCM software recall update, I noticed the same model as my Rubicon on the lot with all the features. The sticker price was now over $63K, and the dealer’s price was just above $61K. That’s more than a $5K increase in less than a year, and the dealer offered a much smaller discount. I also noticed a JT Sport similar to my wife’s, which had increased by over $4K as well.
Yeah, I read an article today mentioning that the base price for the '22 models increased by $1-2K due to some new standard features. On the Rubicon, Mojave, and Overland models, the Alpine system and keyless entry are now standard. There were a few other changes, but I can’t recall them. I recently bought a '22 Rubicon for $49K out the door. I opted for the 6-speed manual, cloth seats, and didn’t mind whether it had a hard top or not, which it doesn’t.
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I agree. It feels like all the good cars are becoming almost unattainable for the middle class. I’m middle class myself, and getting this JT is going to stretch my budget a bit, but I believe it will be worth it in the long run since I plan to keep it for a long time. It would be great if they offered base models with some of the features from the higher-end versions, similar to a stripped-down Challenger with a Hemi and 6-speed, but in a Jeep. However, I understand that it doesn’t make financial sense for manufacturers to let people pick and choose options like they used to, except for luxury brands like Bentley, Rolls Royce, and supercars.
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Eight months ago, I special-ordered a JT Overland EcoDiesel exactly how I wanted it. The sticker price was a little over $56K, and I picked it up in June 2021 for 6% under invoice, ending up at around $52K out the door.I drove it for six months, put 11,000 miles on it, and made some good money from YouTube videos. Then I traded it in, and the dealer gave me $52K for it. They resold it three weeks later for $57K, meaning they sold a USED Jeep for more than the original MSRP!
It’s astonishing how much things changed in just six months.
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I bought my 23 JTR in November 23. Sticker was around 67k and paid 57k OTD. Price was outrageous in my opinion even with the great deal I got but I wanted one and couldn’t get a better deal where I am at.
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